Idea
The main goal of this application was to reduce wait time in lines for coffee and create a more loyal user base through a system of reward points.
Challenge
The main difficulty was figuring out how to connect to the client's POS system and if we can make it possible for people to both: pre-pay their order and pay at the counter.
Results
As a result, we've developed an application that motivated people to sign up for by rewarding them with free drinks and cash bonuses. We also managed to create a simple ordering process that customers can use in and out of the store.
WIREFRAMES
The main user story for our app is the ordering process. The flow had to be smooth yet still allow for different customizations such as drink size and additional syrups.
Login
Pay
Feed
Article
Map
Locations
Order
Rewards
Add-ons
Purchase
DESIGN
On the design side, we had the benefit of our client already having an established brand. However, they have not gone digital before. Therefore, we need to match the black & white dark feel of their coffee shops with our interface.
Order your drink from nearest cafe
With Ground Central app you can place an order
in just a few taps and then track its
preparation status.
Read latest coffee and company news
What makes Ground Central brand different is that they are focused
on growing a community. Therefore, it was important that
we insert a feed as a way for the brand to communicate
with its customers.
Become a loyal customer, get rewards
Ground Central application rewards for uploading money to your GC wallet, buying drinks and pastries, and much more. The more you use the app the more cash back you get!
SOME BRAND ELEMENTS
With Ground Central app we went for a modern twist on the black and white color palette.
App icon
Aa
Futura Typeface
Color scheme
Vasily Malyshev
One of my favorite projects. Not only because it solves a real problem for a business but also because we’re now getting free coffee at the shop!
Kamal Mittal
Here I worked on maintenance of existing features and on building new features in the application. It is a good and simple app for booking.
Kishan Patel
I feel lucky to be part of the app development team for well-known Ground Central.